Setting up a Web Presence
Your domain name and web site are your internet brand.
The main reason for your web presence and your internet marketing strategy is to get more people to your site and to convert more web site visitors to leads as well as convert more qualified leads to clients.
Knowing How to Set up a Web Presence will:
- Provide you with an online business card
- Give you access to customers who shop mainly online
- Allow you to compete with others businesses who are already online
- Help you to grow your business
- Provide you with a low cost marketing medium
The 8 mistakes of setting up a web presence
- Making your landing page too busy
- Omitting to ask your visitors for contact details
- Not providing your business information and contact details
- Failing to update your content regularly
- Ignoring search engine spiders indexing your site
- Concentrating on style at the expense of content
- Believing you can do it all on your own
- Failing to pay your hosting bill
Shokri was a chef who specialised in doing private dinner parties in the customers own home although his high quality service got him plenty of business through word of mouth and advertising in the local paper he heard about the benefits of having a web presence. He then opened up a low cost web site based on a blog giving details of services and how to contact him along with pictures of delicious food and sumptuous table layouts. His business quickly expanded to cover the whole of the North West of England and he is now taking on new staff to meet demand.
Setting up your web presence is like laying out your market stall on the best plot you get your pick of the customers.
It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.
Esther Dyson